When you were a kid, what did you want to be when you grew up?
At 12, Scott watched a Les Brown talk on a telethon and decided then and there - whatever this job was, where you got to yell at strangers for money, that was his future :) Since then, he’s been on hundreds of stages and screens, bringing the UnMarketing message all around the world.
Online and in-person presentations are customized for your audience, so nothing feels “out of the can” or generic. No matter audience size or industry, whether it’s a B2C, B2B, Marketing, Sales, Leadership, the message is always on point and resonates.
Like many of you, our business changed significantly as a result of COVID-19. In the before times, most of our focus was on in-person events. However, in the months since quarantine and social distancing, we’ve learned to adapt.
If you’re interested in an in-person keynote talk at your event, scroll down or click here.
Virtual events cannot simply be a recording of a live offering - they need to be more. We’ve dedicated our time to ensuring these presentations won’t only be consumed online, they will be created and designed specifically for the unique challenges and opportunities virtual communication has to offer. There are many more factors that go into this current virtual world versus a conference in person.
(For Scott’s tips on how to make virtual meetings more impactful, check out the recent post and video)
Scott works very closely to determine with you what type of virtual talk will work best for your attendees:
Live webinar
A pre-recorded talk that not only can be played during your scheduled virtual conference/webinar dates, but also sent to attendees who couldn’t make it without the loss in video and audio quality that usually happens with webinars recorded through streaming. Your attendees will focus, they will laugh and they will learn. This isn’t a copy of an existing video with something added with your logo, it’s your own talk, recorded ahead of time to avoid so many of the common issues that can happen virtually and to give you piece of mind and the ability to use the video as you please.
A fireside chat with one of your executives/team members speaking about certain topics. One of best things about a virtual event is we can have a chance to drill right down to the answers you want in the moment you want them. Your attendees will focus, they will laugh and they will learn. This can also be recorded ahead of time or live.
With that in mind, it always helps to see some examples, so here are a few potential topics Scott is often asked to speak on:
UnMarketing: Stop Marketing, Start Engaging.
The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. Scott will show attendees proven ways to connect more than ever before and after this session you will have the practical tools to implement the tactics right away.
Some key lessons:
Creating brand based community
Managing online feedback and reviews
Sales enablement
Keeping integrity and authenticity at the heart of your marketing
Content is King (and Queen)
Over the past twenty years, UnMarketing has been at the forefront of content marketing, with over a million podcast downloads, millions of views on YouTube and a social media following in the hundreds of thousands. In this presentation Scott will take you behind the curtain and show you how it’s all done. Learn how to create better online experiences for your customers, co-workers and employees.
Some key concepts:
Live video and Zoom - the good, the bad and the ugly
Content creation - options include writing, speaking, podcasting and video (both live and pre-recorded)
Content distribution - choosing platforms, virality, and optimization
UnSelling
Based on the “800-CEO READ: Sales Book Of The Year” this presentation is about the big picture: creating repeat customers, not one-time buyers. Attendees will learn how to create loyal clients that refer others and how to become the go-to company for something, before they even need you.
In this highly energetic and engaging talk, audiences will learn a new way of thinking about business that will completely change the way you sell, for the better. It’s time to separate from the pack of noise. It’s time to UnSell.
Some key lessons:
Avoiding funnel vision but utilizing the concepts of Pivot and Pulse
The Sales Cloud - how purchase decisions are made today
The power of content, connection and engagement
Building Loyalty
We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game-changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market.
In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.
Some key concepts:
The Millennial Myth. The younger generation may create new challenges for business, but not in the way people are saying.
UnBranding. How everyone in the company creates the brand on a daily basis.
The Disruptors. Disruption simply means change without time to resist it. Learning how to anticipate and deal with it as it comes.
Ethics and building an authentic online brand
With over a million downloads, the popular UnPodcast, The Business Show for the Fed Up, has become a beacon of consumer advocacy and good business practices. Ethics is not a renewable resource - learn how to manage your online reputation as Scott shares what we’ve learned in over 300 episodes and many thousands of hours online.
Some concepts include:
Value convergence - why acting your values can be good (or bad) for your business
Best practices for social media
Publicized customer service
Data is Dangerous
In this presentation, Scott will take you behind the scenes of two of our most viral creations - The No Button and the Millenial Video. Attendees will learn the value of metrics, how to use them ethically and how to critically understand your own metrics to improve your overall business. While some presentations can make data overwhelming and difficult to understand, Scott's openness, signature humor and expertise, along with comprehensive visuals make it all clear.
Some concepts include:
Deciding which data is important for your business
Measuring and understanding what the data means
Utilizing your own data to make effective business decisions
Virality
In this presentation, your attendees will learn all about what goes into making content “go viral” and how you can create your own sticky content. With millions of views online and more than twenty-five years of experience in this space, Scott will share everything he’s learned while creating videos for clients and for UnMarketing.
Some key concepts
Third Circle - what makes things go viral, and what does viral even mean?
Behind the scenes stories from some of our most popular videos
Don’t stop the spread - how to remove barriers to sharing your content
Leadership and the lessons of UnBranding
Based on the best-selling 5th book from UnMarketing, in this presentation Scott will look at leadership lessons learned while researching over 100 brand case studies. We’ll look at what effective leadership looks like today and how attendees can become the kind of leaders who motivate their people, shape their industry and make the world a better place.
Some key concepts:
Making practice guiding policies
Creating action, leading with action
Managing crisis, when the sh*t hits the fan, it isn’t time to hide behind the fan
In-Person Event Keynote Summaries:
If you’re booking ahead for your event and considering Scott as your keynote, here are a few samples of talks. Head over to our contact form to inquire about having Scott speak at your event in 2021 or later.
UnMarketing: Everything Has Changed and Nothing is Different.
The tried and true ways of marketing have turned into tired and old, not to mention ineffective. At the same time, what makes businesses good or bad, successful or not, haven’t really changed. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This entertaining and thought provoking talk covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. Scott will show your audience proven ways to connect more than ever before
Some key lessons:
Creating brand based community
Managing online feedback and reviews
Sales enablement
Keeping integrity and authenticity at the heart of your marketing
UnSelling: The New Customer Experience
Based on the “800-CEO READ: Sales Book Of The Year” this keynote is about the big picture: creating repeat customers, not one-time buyers. Your audience will learn how to create loyal clients that refer others and how to become the go-to company for something, before they even need you.
In this highly energetic and engaging talk, audiences will learn a new way of thinking about business that will completely change the way you sell, for the better. It’s time to separate from the pack of noise. It’s time to UnSell.
Some key lessons:
Avoiding funnel vision but utilizing the concepts of Pivot and Pulse
The Sales Cloud - how purchase decisions are made today
The power of content, connection and engagement
UnBranding: Loyalty in the Age of Disruption
We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game-changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market. In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.
Some key concepts:
The Millennial Myth. The younger generation may create new challenges for business, but not in the way people are saying.
Everyone is branding - learn to value and invest in your front line
The Disruptors. Disruption simply means change without time to resist it. Learning how to anticipate and deal with it as it comes.
