UNLEADERSHIP
Make Building Relationships Your Business.
UnMarketing - Everything has changed and nothing is different
Finalist for "Marketing Book of the Year" by Porchlight Books (formerly 1-800-CEO-READ)
Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create a relationship with your customers, and make yourself the logical choice for their needs.
We know you’ve been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.
The Book of Business Awesome/UnAwesome
Winner of "Book Cover of the Year" from Book Expo America
Why would you care if a book won for best cover? Because it also explains the book. One of the only books to ever be printed two ways, pick either awesome or unawesome business practices to learn from and start with that side.
Feeling like you want to be inspired by other businesses? Start with the awesome side and learn how to engage with your customers and employees to make your business thrive. When you're ready, flip it over and dive into the cost of not listening, engaging or being great at what you do. Two sides, one coin.
UnSelling - The New Customer Experience
Winner of "Sales Book of the Year" by Porchlight Books (formerly 1-800-CEO-READ)
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality.
60% of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
QR Codes Kill Kittens
It’s like a picture book, for fed-up business people.
Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the misinformation, and misuse of business tools that are out there? None of us needs another list of what we should be doing. “QR Codes Kill Kittens” tells you what not to do. Easy to digest, easy to avoid. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service.
It doesn’t do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten’s life, it’s worth it.
UnBranding - 100 Branding Lessons for the Age of Disruption
Winner of "Sales & Marketing Book of the Year" by Porchlight Books (formerly 1-800-CEO-READ)
This is the age of disruption – it’s fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
UnBranding is about focus – it’s about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy unless it works.
The Jackass Whisperer: How to deal with the worst people at work, at home and online -- even when the jackass is you
Ignore your haters, you're not the Jackass Whisperer... but you can be
A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much information about their cleanse on Facebook. They live in our homes, work in our offices and shop at our stores. Jackasses are among us, and we have some bad news for you: if you can't spot the Jackass at the (enter literally any place on the planet), then the Jackass is you.