UnMarketing Inc.

Optimize your virtual communication with this tutorial from Scott.

Buy or goodbye is ineffective in a world where purchase decisions are made long before you even get a chance pitch.

Good leadership fosters community.

There is No Such Thing as a Neutral Brand Experience

Scott breaks down the metrics of vitality that matter for your business.

Scott breaks down the data from a recent viral video to show you the magic behind the curtain.

We’re still waiting to be charged 1.25 million extra on our bill.

There is such a thing as bad press.

Stop.

Your employees are a reflection of your company.

Don’t leave your fans hanging.

Focus on recognized, relevant content to stay connected to your community.

Don’t focus on being first. Focus on being right, first.

What customers really want when they complain, is to feel heard.

What is SO important you have to say it, but not important enough to be present to do so?

Ask why before adopting new tools and technologies.

Bad reviews are NOT a social media problem - they are a business problem you should solve.

There is nothing social about doing this to your friends.

Own your mistakes and use them as an opportunity to be awesome.

Do not leave your hard-earned market ripe for the picking.

Stop aiming your company at the bottom of the barrel.

To improve your bottom line, you have to focus on your front line.

Let your markets’ concerns be your problem.

Customers don't see silos.

There is nothing more valuable in business than a referral from a trusted voice.

Comfort, cost, convenience and convergence.

You don’t need to be working toward someone else’s definition of the next big achievement

All social media–driven and 100 percent awesome, grab a kleenex…

It’s wonderful and terrible that we can work from anywhere at any time.

People React, People Respond and People Reach out.