Your brand is based on the loyalty to it
Before writing UnBranding, we researched and interviewed individuals who had been successful during times of disruption. We wanted to find out if there were any commonalities, lessons we could learn and then apply to our own business. We discovered there were! Companies that survived and succeeded through disruptive times all had invested in building loyalty.
In UnBranding, we break those findings down for you and show you the four loyalty factors and apply them to your own business. We look at well-known and unknown brands, large and small, and across industries and find solutions for your specific needs.
If you choose UnBranding, you'll get an easy to read encyclopedia of good business and applicable lessons. And there's a chapter called The Pooptrastrophe.
Fun fact: As an author getting to meet readers and sign books is a huge thrill! For the beautiful black cover of UnBranding, Scott used silver sharpies to sign the covers. So, if anyone needs to borrow a silver pen, we have...lots.