UnMarketing Inc.

In 2009, Canadians Scott and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.

They are now back with an exclusive Free Weekend Webinar Series to celebrate the exclusive re-release of their four Un books, with all the brilliance of the first editions, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.

All recordings will be made available after each event.

Webinar #1 UnMarketing: Everything Has Changed and Nothing Is Different -September 13, 2025-

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.

Buy the book from Indigo!

Webinar #2 UnSelling: The New Customer Experience

-October 18, 2025-

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

Buy the book from Indigo!

Webinar #3 UnBranding: Branding Lessons In The Age Of Disruption

-november 15, 2025-

With all the excitement of our time comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.

This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from "the next big thing" and we're here to help you find the cure.

UnBranding is about focus - it's about seeing that within these new strategies, technologies, and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products, and a poor brand reputation with a fancy new app.

Buy the book from Indigo!

Webinar #4 UnLeadership: Make Building Relationships Your Business

-december 13, 2025-

With UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Scott and Alsion deliver their signature combination of business snark and timeless advice, drawing on examples of interviews with finance, entertainment, tourism, and hospitality leaders to show you how to ditch the spreadsheets and remember how to be awesome!

Buy the book from Indigo!

Dates are subject to change. Sign up for notifications, and all recordings will be available afterwards for free.