UnMarketing Keynotes for Real Estate

Stop Selling. Start Connecting. Build a Real Estate Brand People Actually Trust.

“Scott was great. He was energizing on stage and was masterful in providing our realtors with actionable tips they could implement right away. His examples were specific to our industry and were delivered with humour and energy which kept our 600+ attendees very engaged and at the end they gave him a standing ovation! He also engaged with our realtors on social media before and after his presentation which was special. As a result of his performance, we have asked him back to speak at our next Conference!”

— Don Lamby President & Chief Operating Officer, Century 21

Why Most Real Estate Marketing Fails (And How We Fix It)

The real estate industry is obsessed with tactics that push buyers and sellers away: mass cold DMs, automated ringless voicemails, generic "Just Listed" postcards in the recycling bin, and transactional hustling.

In a market driven by trust, transparency, and high-stakes decisions, traditional "push" marketing doesn't just fail—it damages your brand.

Enter UnMarketing.

Scott Stratten’s real estate keynotes flip traditional marketing on its head. He teaches real estate professionals how to drop the scripted pitch, ditch the gimmicks, and build a business based on authenticity, integrity, and community. Whether you're presenting to solo agents, top-producing brokers, or real estate industry leaders, Scott delivers a high-energy message that drives real, repeatable referral business.


Tailored Keynotes for Real Estate Audiences

Every presentation is custom-built for your specific audience, market conditions, and event objectives. No canned presentations or generic advice.

1. UnMarketing YOURSELF: Standing Out in a Saturated Market

  • Best For: Annual Conventions, Brokerage Kickoffs

  • The Pitch: How to stand out when every agent in your market uses the same templates, stock photos, and social media scripts.

  • Key Takeaways:

    • Why engagement beats exposure every time in local market positioning.

    • Building a local "UnBrand" that makes client referrals effortless.

    • Navigating digital noise and social algorithms without losing your human touch.

2. Trust Is the New Lead Gen: The Relationship-Driven Agent

  • Best For: Top Producer Summits, Franchise Leadership Conferences

  • The Pitch: Cold calling and bought leads might give you transactional speed, but trust gives you long-term enterprise value.

  • Key Takeaways:

    • Converting one-off transactions into lifetime client advocacy.

    • Managing client experience at every touchpoint—from open house to long-term follow-up.

    • Leveraging authentic storytelling across video, social, and local community events.

3. UnLearn Real Estate: Adapting to the Modern Buyer & Seller

  • Best For: Association Leadership Meetings, Broker-Owner Symposia

  • The Pitch: Today's buyers and sellers are better informed and more skeptical than ever. What worked five years ago will stall your brokerage today.

  • Key Takeaways:

    • Breaking legacy habits and outdated sales playbooks.

    • Harnessing technology and AI without replacing genuine human connection.

    • Leading brokerages through market shifts with transparency and speed.

Format & Delivery

Whether your event is taking center stage in a convention hall or broadcasting to thousands of agents online, Scott delivers an engaging, hilarious, and actionable experience.

  • In-Person Keynotes: High-impact, memorable, and filled with real-world examples, actionable insights, and humor that keeps the room captivated from start to finish.

  • Virtual Keynotes & Masterclasses: Broadcast-quality virtual presentations designed to keep agents engaged, interactive, and off their phones.

Trusted by Leaders Across the Industry

“Dear Scott: Wow! I have never had so many of my team members, send me emails and texts….thanking me for providing such an outstanding speaker, ever before! You most certainly, held our entire room in complete capture. It is very difficult to keep almost 400 realtors in complete silence…..but you did. They did not want to miss one word that you said. You had my entire group mesmerized…….including the wait staff that worked for the hall! Some our group this morning traveled 3 hours from our Muskoka area offices to hear you. No one was disappointed. I can honestly say, that you are “the best” keynote we have ever had. Myself, my management team and the entire sales and support staff thoroughly enjoyed your message and your humor. Thank you for helping us kick-start the year off with a bang! You will most definitely be asked to come back, again.”

Margie Spence, Remax

Bring UnMarketing to Your Next Real Estate Event

Ready to give your agents and brokers a keynote they will actually talk about all year? Let’s check availability for your event dates or call 888-580-9969