If you want an audience that stays engaged, laughs until their sides hurt, and actually retains what they learned long after the closing remarks, Scott Stratten is the speaker you book. As the best-selling co-author behind UnMarketing (and six other books) and a hall-of-fame keynote speaker, Scott bypasses corporate jargon to deliver raw, hilarious, and honest actionable insights on marketing, customer engagement, brand loyalty, and business in the modern age. He doesn't just deliver a canned speech—he shifts mindsets by showing organizations how to stop chasing short-term metrics and start building genuine, high-trust human connections that drive real ROI.

Below are talk descriptions and testimonials (more here) from previous conferences. If you’d like to enquire about booking, please use the contact form or call 1-888-580-9969. Scott is exclusively managed by cmi.

UnMarketing: Winning Trust, Authenticity, and Customer Loyalty in the AI Era

The traditional playbook of marketing and brand engagement has turned stale, repetitive, and ineffective. As generative AI transforms how customers discover and choose businesses, leaders face a critical choice: double down on automated noise or build authentic, human-centered trust. In this highly energetic, delightfully irreverent, and practical presentation, Scott cuts through the hype to reveal what actually drives buying decisions today. While technology has evolved rapidly, the fundamental drivers of business success—trust, integrity, consistency, and genuine human connection—remain completely unchanged. Scott provides nontechnical leaders, marketers, and executive teams with perspective-shifting stories and actionable frameworks to navigate AI disruption, manage customer sentiment, and maintain brand authority when automation saturates the market.

Key Takeaways & Learning Outcomes: 

  • Human-AI Collaboration without Losing Authenticity: How to leverage AI and automation to streamline workflows while ensuring your brand voice, integrity, and core values remain front and center. 

  • Building a Brand Community That Lasts: Methods to cultivate repeat, loyal customers who act as brand advocates—before they even enter your sales funnel. 

  • Managing Digital Feedback & Trust: How to respond to public feedback, reviews, and modern customer expectations in a fast-moving online landscape. 

  • Cut Through the Disruption Noise: A clear roadmap for separating short-term shiny objects from permanent shifts in customer behavior.

UnLeadership: Leading Authentically in the Age of Disruption

Disruption is no longer just gradual change—it is change without time to resist it. As generative AI, digital automation, and rapid market shifts rewrite the rules of modern business, leaders face unprecedented pressure to guide teams through uncertainty without losing trust, morale, or human connection.

In this high-energy, candid, and pragmatic keynote, redefines what true leadership looks like when traditional playbooks fail. Drawing from real-world scenarios and sharp business insights, Scott exposes the crucial gap between how leadership is envisioned at the top and how culture is actually felt on the front line. Leaders will walk away with actionable frameworks to foster psychological safety, embrace modern innovation, harness actual intelligence over artificial shortcuts, and show up when it matters most.

Key Takeaways & Learning Outcomes

  • Navigating Disruption & AI Uncertainty: Understand how to lead through "change without time to resist it" by balancing technological adoption with pragmatic, human-centred trust and transparency.

  • Self-Awareness & Front-Line Culture: Recognize that culture is driven top-down but felt bottom-up. Gain practical strategies to understand "what it's like to work for you" and why a self-aware leader directly impacts the bottom line.

  • Innovation Has No Age: Bridge generational gaps by empowering younger team members to speak up, challenge assumptions, and contribute fresh ideas.

  • Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships and true emotional intelligence builds unbreakable team alignment and client loyalty.

Deep Dive add-on session/webinar topics:

Ideal B2B2C Influence: The Best Ways to Partner

Renowned marketing expert, author, and one of the original influencers in social media, Scott Stratten breaks down how brand partnerships and influence have fundamentally evolved across both B2C and B2B landscapes.

Stratten argues that traditional sales funnels are dead. Today’s buyers make most of their purchasing decisions long before ever reaching out to a sales team, operating instead inside a digital "Sales Cloud" shaped by word-of-mouth and trusted peers. To cut through the noise, modern brands must move away from generic pitches and rigid "Scope of Work" contracts, shifting instead toward authentic relationships and what Stratten calls the "Scope of Awesome"—activations driven by passion, unexpected value, and genuine human connection.

Through real-world case studies featuring major consumer brands and B2B industry leaders—including Tassimo, Magnum Ice Cream, Emma Email Marketing, and MCAP—Stratten reveals how going beyond contract boundaries builds long-term brand advocacy, drives massive organic reach, and turns standard partnerships into high-ROI movements.

Key Takeaways & Learning Outcomes

  • Navigating the "Sales Cloud"
    Discover how buyer decision-making has fundamentally shifted away from linear sales funnels and how your brand can establish presence where opinions are actually formed.

  • Targeted Niche Influence vs. Mass Reach
    Learn why engaging a small, highly targeted group of decision-makers delivers vastly superior ROI compared to broad, unengaged follower counts.

  • Unlocking the "Awesome Amplifier" Effect
    Uncover the strategy behind unexpected value delivery—and how surprising your partners leads to organic brand advocacy that money can't buy.

  • Reimagining B2B Partnerships & Sponsorships
    Move beyond static logo placements and script reads by designing interactive, multi-channel activations that delight live and digital audiences alike.

Connecting on LinkedIn Using Your Actual Intelligence

In an era flooded with generic AI-generated comments, automated outreach, and transactional networking, most people on LinkedIn are accidentally in a "race to irrelevance."

In this unfiltered webinar, Scott breaks down why outsourcing your emotional intelligence, comments, and outreach to artificial intelligence is harming your professional brand—and what to do instead. Grounded in the core philosophy of UnMarketing, this session outlines how real human relationships, authentic content, and genuine connection remain the most powerful currency for growing your business.

Key Takeaways

  • The Problem with "Outsourcing Your Emotions": Why using AI to generate post comments, connection requests, and podcast pitches creates a disingenuous first impression that destroys trust.

  • The "Why People Buy" Pyramid: How to move out of the high-competition, low-trust "cold outreach" zone and position yourself in the referral and relationship-driven zones.

  • Stop "F.U.C.C.ing" Around: What Friendly Unsolicited Commercial Contact is, why it drives potential clients away, and how to approach prospects without being spammy.

  • Building Real Social Currency: Why you should be engaging with and amplifying other people's content far more than promoting your own.

  • Proper LinkedIn Etiquette & Accessibility: Practical tips on photo selection, proper tag usage, giving proper credit to creators, and making your posts accessible (alt text, camel-case hashtags).

Who Should Watch

  • Solopreneurs & Consultants: Looking to build a sustainable pipeline through authentic relationships rather than cold pitch blasts.

  • B2B Service Providers & Professionals: Wanting to stand out in a sea of automated sales bots and templated outreach.

  • Content Creators & Marketers: Seeking a reminder of why human connection beats algorithmic manipulation every single time.

"When the world is rushing to go artificial, go authentic. You don't need the entire world as your market—you just need to find your people." — Scott Stratten

Ready to Elevate Your Event?

Let’s talk about how we can make your upcoming conference, annual meeting, or retreat an unforgettable success. Reach out to discuss availability, custom session designs, or multi-format packaging.Use the form below to inquire about a potential booking, check date availability or for more information. If you prefer, you can also call 1-888-580-9969